Marketing for mental health & bookish spaces.

Serving mental health professionals, authors, speakers, organizations & bookstores in Dallas/Fort Worth & beyond.

Your formal education taught you how to excel in your field, not how to market yourself in an ever-changing digital landscape.

What I offer.

Human-centric & AI-free

  • Bringing your voice to life through social media posts, web pages, newsletters, blogs, and more.

  • Supporting you at your next speaking engagement or book event with social media content recording and live posting, getting coverage from behind-the-scenes moments and candids to onstage action and crowd reactions.

  • Building curated newsletter campaigns that inform, inspire, and convert, from weekly to monthly issues.

  • Producing branded content from social media reels and carousels to promotional flyers and informative documents to supplement your work.

  • Keeping your branding consistent and clean with visual direction that captures your brand’s essence and builds recognition.

  • Building you a stand-out social media presence that creates opportunity and recognition, from a strategic content calendar and ads plan to curated content posting and engagement that reflects your brand’s voice and mission.

Tell me what you need.
See my scope of work.

Bringing the humanities into marketing.

In a digital landscape crowded with apathy and misinformation, my mission is to provide human-centric marketing to mission-driven professionals and booksellers that’s rooted in strategy and purpose, while being guided by empathy and insight.

Your brand deserves awareness and growth without the constant juggle or risk of losing sight of your mission. That’s where I come in.

With a few years of marketing in my repertoire, I’ve also earned a bachelors degree with a double major in English and History Together, my experience and education equip me to approach all things with an empathy-first, forever-curious mindset.

Every message has the power to create change. Let’s make yours count, together.

Let's work together!
Let's work together!

  • "Shayna’s passion and creativity in the mental health space shine through in everything she does. She has an incredible ability to bring structure and clarity to my visions, which has been invaluable for me. I’m truly grateful to have found her!"

    Leah Marone, LCSW | Author of Serial Fixer | TEDx & Keynote Speaker | Therapist

  • “Shayna’s writing brings our unique brand voice to life with clarity in our content, on our website and in our social media. She’s not afraid to tackle a new challenge and she’s a fun, empathetic collaborator.”

    Former Client

  • “She has improved AMC with her social media work. Our choir now has more significance!”

    Reginal Wright | Choir Director at Baylor University | Former Artistic Director of the Arlington Master Chorale